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Founded in 2012 by three-time World Series champion pitcher Jeremy Affeldt, Generation Alive's mission is to empower youth to compassionately engage the needs of their community through action and service.

Organized in groups of 10-20 students identified as rising student leaders, they call them Action Teams for a reason.

Partnering with schools, churches and other youth-serving community organizations, Action Teams work to identify needs in the community and present a call-to-action to their peers in assemblies. Whether it's educating peers on food insecurity or project fundraising, students involved with Generation Alive have time and time again shown that they will rise to the occasion.

"We've seen classrooms face off in change drive competitions or students go door to door asking neighbors and friends alike to contribute to the campaign," Generation Alive states. "We make sure that students have the guidance they need to make creative fundraising asks and make sure donors know their dollars are safe and well spent."

After weeks of fundraising, supplies are purchased and returned to the school or group meeting space to help catalyze turning the funds raised into a positive impact in the community.

Matt Bergman supports the efforts of the Generation Alive and is helping to spread awareness about how people can get involved and give back.

"I've seen first-hand all the good that it can do," Bergman said. "It means a lot to me. To think a kid is not going to school or doing well in school because they are missing out on some basic needs hurts me. Knowing there is an organization that has proven to help changes lives. I know when I donate to them the money and recourses are going to be put to good use."

What started in 2012 with one program and 200 participants has grown to nearly 30 programs and 20,000 participants each year.

For people looking to get involved or donate, there are many ways to give. From sponsoring an Action Team to various fundraising events and donation opportunities, getting involved not only helps support the community, but also promotes youth leadership and involvement in public service.

For more information about Generation Alive, visit, call 509-747-6054 or email

Join us in celebrating our Doers of Good by getting involved in one of the programs we will spotlight over the next several months.

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